A URL health report tells you what's broken. It doesn't tell you what to fix first. AI Insights is the layer on top of every Pro crawl that turns a list of status codes into a plain-language summary and a ranked list of what actually matters — so you're not scanning a spreadsheet to figure out where to start.
What Shows Up After a Crawl
Once a Pro crawl finishes, the sitemap detail page shows an AI Insights card with three parts:
- A health score ring — a single 0–100% score for the site, color-coded green above 80%, amber between 60–80%, and red below that.
- An executive summary — a short written paragraph describing the overall state of the site in plain language, not a list of codes.
- A top recommendation — the single highest-value thing to fix, pulled out and shown on its own before the full list.
Priority Actions
Below the summary sits the full Priority Actions list — every issue the crawl found, ranked and tagged with an impact level:
- HIGH — issues likely to affect indexing or rankings directly. These are worth fixing before anything else on the list.
- MEDIUM — real problems, lower urgency.
- LOW — minor or cosmetic issues, safe to defer.
Click any action to expand it — each one includes a description of the issue and, where relevant, the specific affected URLs, so you're not left guessing which pages the recommendation applies to.
How It Relates to the Health Report
AI Insights doesn't replace the URL health report — it sits on top of it. The health report is the raw data: every URL, its status code, whether it redirects. AI Insights is the interpretation layer that turns that data into a prioritized to-do list. If you want to verify a specific claim in a priority action, the affected URLs link back to the same underlying data in the health report.
Availability
AI Insights runs automatically on every Pro crawl — there's nothing to configure or trigger separately. It appears on the sitemap detail page as soon as a crawl completes.